Ad Campaign: LBC Auditor's Office
This re-design of the anti-fraud messaging for the Long Beach City Auditor's office was a group competition. My group’s 'Clarifying Fraud' campaign was selected as the winner out of three group entries. It was officially rolled out as the new anti-fraud campaign for Long Beach City Employees in late 2012.
My role in the project was art directing and copywriting the “Let’s Be Clear” logotype, along with the funny quotes about fraud. The messaging was meant to sound and feel like employees were having a conversation with their boss.
Advertising, Copywriting, Creative Direction
Whole Lotta Logotypes
Here are a few brand and event logos that I have designed over the years.
Graphic Design, Illustration, Typography
Portland Japanese Garden (pt. 1)
These materials were created for the Portland Japanese Garden's revamping 'Cultural Crossing' campaign. The goal was to raise funds for, and tell the story about the planned construction of architectural additions to the popular travel destination. The multi-million dollar transformation begins in September, 2015.
Portland Japanese Garden (pt. 2)
Multiple media platforms designed for the Portland Japanese Garden. I created consistency with the brand look across all general PJG materials including: membership print marketing, social media pages, email campaigns, and the online gift store.
Graphic Design, Web Design
Portland Japanese Garden (pt. 3)
Assortment of marketing materials created for the Portland Japanese Garden's 'Golden Crane Society.' This is the highest tier of financial supporters for the Garden, so these materials are specialized in order to speak to this distinct group of members.
Product Branding & Presentation
Presentation designed as a stand-alone informational guide.
My love for eco-friendly product design, combined with my love for packaging and graphic design, were the driving force behind this re-design of a popular Starbucks product. This project was coincidentally completed before Starbucks launched their line of 'Refreshers'.
I am the sole author of this product concept and all accompanying images.
Art Direction, Branding, Packaging
Album Artwork: Karma Dog
Debut album artwork created for the band, Karma Dog.
Freelance art direction and branding project I worked on for Jevo. The machine makes alcoholic jello shots. The target market is the bar and club scene, where cocktails and shots are purchased in high volume.
Shown here is the brand guidelines document that I developed with a team, in order to keep the the new branding cohesive across all platforms. I redesigned the logo, but the illustration of the face had already been established and was required to remain part of the logo.
The machine is still in the development process - the technology, name, and logos have been trademarked.
Art Direction, Branding, Graphic Design
Re-Brand Launch & Event Marketing: James Events
Re-Brand launch materials created for James Events, an event planning company. The focus of their re-brand was to take their "party planning business" into more upscale and specialty events.
Event Materials created for an open house, where this client showcased their event planning capabilities. This event occurred one month after the re-brand launch, so the materials tied back to the “tearing open” visual theme.
Art Direction, Graphic Design
Bicycle Brand Concept: Viage
My team and I put this together with the mission to create a new category of transportation that appeals to young professionals living in urban environment. It was our goal to revolutionize travel by introducing a hybrid cycle that uses self-recharging lithium battery combined with human power. We aspired to create a lifestyle brand that appeals to the independent, and forward-thinking individuals who value innovation, quality and purposeful design.
Branding, Packaging, Product Design
User Interface: CareConnect
Icon and menu functionality design for a touchscreen home healthcare and communication device. Targeted towards the senior population that aren't quite tech-savvy enough to use a computer, smartphone or tablet.
I worked with the head engineer to design all of the icons that appear in the menus and worked with programmers to direct the user interface and screen design, so that it is simple and user friendly. Product is still in the development stages.
Overall the System Designs Include:
- 60+ screens for digital menu
- 25 specific navigation icons
- 10 weather icons
- 5 emoticons
- 4 icons for buttons on device
- drop down menus
- 15 pop-up screens
- 10 modified icons for app
Graphic Design, Icon Design, UI/UX
This is a self-promo piece that I am using as a creative leave-behind for design and ad agencies in Portland. This one was personalized for Wieden+Kennedy.
A short story develops as each panel of the box is opened. Resume info appears on the two grey half-flaps that cover the center of the box. Inside the center of the box are 6 double-sided cards that show more of my work.
Creative Direction, Graphic Design, Packaging
Re-branding project for 2nd Street Optical: a retail store changing ownership and getting a visual overhaul. New identity was meant to transform the store from a ‘mom & pop’ optical store into a fashionable boutique.
Branding, Print Design
Social Media Contest: Genius Retractable Screens
In an effort to increase their social media traffic and client base, I created graphic elements for a Facebook contest that helped showcase the beautiful difference a new screen door can make to your home. The contest allowed users to submit photos of their old, damaged screen windows/doors, and be entered to win a new retractable one to replace it with. Through this campaign, they reached nearly 87,000 users and increased their audience by 645 percent.
Event Marketing: Stars in Adoption
Concepted and designed these marketing pieces (including event logotype), to correlate with the name of the event and it's location at the CA Science Center.
Olive Crest is a non-profit organization that offers a broad spectrum of care for abused, neglected and at-risk children and their families.
Art Direction, Graphic Design
Book Cover: Mud Monster
This book cover was created for ceramics artist Matt Wedel. The typography in clay is hand drawn and photographed. The overall design was inspired by the playful nature of Wedel's sculptures and his explorative work habits that have led to some of the best sculptural work I've seen. This design was selected to be presented in the 2011 AIGA "Emerge" exhibit at OTIS College of Art and Design, Los Angeles.
Copywriting, Digital Photography, Packaging
My Little Print Material Collection
Here is a glimpse at a few of the print projects that I have designed in the last few years. It may not be as exciting as a My Little Pony collection, but it should give you a good idea of my print design capabilities.
Photography, Typography & Illustration
Here's a variety of personal art projects that I've played with over the years.
Illustration, Photography, Typography