Rainbow Light Product Videos

BRIEF

These videos were created for Rainbow Light Vitamins to use as a sales tool for their newest multi-vitamin, Vibrance. They appear on Amazon to give more info about the product. Each video targets a different consumer.

The goal of each video was to showcase A) product benefits, B) lifestyle shot of each target consumer, C) digital rendering of nutrient absorption, and D) product beauty shot of the packaging and vitamins.

MY PART

I art directed this project and designed the storyboards to hand off to the video producer, along with sourcing the stock video to be used. I worked closely with the copywriter to finalize the scripts and directed the producer to ensure quality under budget.

TARGET MARKET
  • Families
  • Healthy food consumers
  • Pregnant women
BRAND CULTURE
  • Organic, anti-GMO
  • Natural and homeopathic
  • Food as medicine