Portland Japanese Garden Campaigns

PART 1: GENERAL MARKETING MATERIALS

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General marketing materials and membership items created for the Garden. Includes: posters, canvas banners, social media assets, emails, member cards and brochures, stationery, online gift store, etc.


PART 2: GOLDEN CRANE SOCIETY CAMPAIGN

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Assortment of marketing materials created for the Garden’s ‘Golden Crane Society.’ This is the highest tier of financial supporters for the Garden, so these materials are speaking to a very distinct group. Includes: brochures, emails, posters, stationery set, member cards, etc.


PART 3: CULTURAL CROSSING CAPITAL CAMPAIGN

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Materials created for the ‘Cultural Crossing’. The goal was to raise funds for, and tell the story about the planned construction of new architecture at the travel destination. The campaign successfully raised millions and the transformation began in September, 2015.


MY PART

I designed all materials for the Garden while working at DHX Advertising. I created consistency of the brand look across multiple media platforms, taking this travel destination to a high level of design that is congruous with their reputation.

TARGET MARKET
  • Members of the Garden and international supporters
  • Local donors who support Portland arts and gardens
  • Corporate donors
BRAND CULTURE
  • Advancement of cultural arts
  • Refined and modern
  • Beauty in nature
  • Serenity within the city