These two microsites were created for Oregon Forest Resources Institute (OFRI), with the goal of reaching out to different market segments. LearnForests.org is a site dedicated to grades K-12 forest education resources, while OregonForestFacts.org is an informational site for users to learn about and share the most current data on Oregon’s forest sectors.
I art directed and designed both sites, based on OFRI’s current brand guidelines. I worked closely with the development team to ensure proper functionality. I also had close communication with the client to make sure their needs were met throughout the project. Both sites were designed to be clean, modern, and extremely user friendly.
- Grade school educators and camp counselors
- Forest sector employees
- Ecology-minded forest enthusiasts
- Wilderness education
- Exploring in Oregon
- Forest beauty appreciation