Oregon Forest Resources Institute

 LearnForests.org

 

OregonForestFacts.org

BRIEF

These two microsites were created for Oregon Forest Resources Institute (OFRI), with the goal of reaching out to different market segments. LearnForests.org is a site dedicated to grades K-12 forest education resources, while OregonForestFacts.org is an informational site for users to learn about and share the most current data on Oregon’s forest sectors.

MY PART

I art directed and designed both sites, based on OFRI’s current brand guidelines. I worked closely with the development team to ensure proper functionality. I also had close communication with the client to make sure their needs were met throughout the project. Both sites were designed to be clean, modern, and extremely user friendly.

TARGET MARKET
  • Grade school educators and camp counselors
  • Forest sector employees
  • Ecology-minded forest enthusiasts
BRAND CULTURE
  • Wilderness education
  • Exploring in Oregon
  • Forest beauty appreciation