This was a group design competition to re-conceptualize the anti-fraud messaging for the Long Beach City Auditor’s office. My group’s ‘Clarifying Fraud’ integrated campaign was selected as the winner out of all three entries and implemented in late 2012.
I art directed and concepted the “Let’s Be Clear” logotype, to be the main voice of the campaign. I co-wrote the quotes about types of fraud. I finalized the production of the print ads and oversaw final printing. I worked with the web developer to finalize the new fraud page on their existing site.
- Long Beach City Employees
- Workers contracted with the city
- Any person witnessing fraud against the city
- Serious yet approachable
- Smart and funny
- A bright and fresh take on a cliché topic