Long Beach Auditor’s Campaign

BRIEF

This was a group design competition to re-conceptualize the anti-fraud messaging for the Long Beach City Auditor’s office. My group’s ‘Clarifying Fraud’ integrated campaign was selected as the winner out of all three entries and implemented in late 2012.

MY PART

I art directed and concepted the “Let’s Be Clear” logotype, to be the main voice of the campaign. I co-wrote the quotes about types of fraud. I finalized the production of the print ads and oversaw final printing. I worked with the web developer to finalize the new fraud page on their existing site.

TARGET MARKET
  • Long Beach City Employees
  • Workers contracted with the city
  • Any person witnessing fraud against the city
BRAND CULTURE
  • Serious yet approachable
  • Smart and funny
  • A bright and fresh take on a cliché topic