A PR campaign created to help Rainbow Light Vitamins share the message about purchasing consumer goods using EcoGuard packaging and educating the public about the plastic crisis. To support marketing efforts the campaign included a microsite, an email campaign, an in-store display tent, and a sales brochure.
I designed most of the campaign components with direction from a senior AD. Note: the microsite was designed by my senior AD, and it served as a style guide for the other campaign materials that I created.
Eco-minded consumers, as well as other vitamin industry competitor brands who might switch to EcoGuard bottles in an effort to reach those consumers.
- Top shelf
- Whole Foods shoppers