Conceptual Designs

 

PROJECT 1: PRODUCT CONCEPT + BRANDING & PACKAGING
BRIEF

This presentation was designed as a stand-alone informational guide about a new eco-friendly product and packaging design that I developed and designed in prototype. The presentation explains the environmental impact as it pertains to Starbucks Coffee.

MY PART

I designed the biodegradable coffee capsule, as well as the logotype, packaging and the presentation. This is a personal project that was never produced.

My love for eco-friendly product design, combined with my love for packaging and graphic design, were the driving force behind this re-design of a popular Starbucks product. This project was coincidentally completed before Starbucks launched their line of ‘Refreshers’.


 

PROJECT 2: ORGANIC SEED BRAND CONCEPT + STYLE GUIDE
BRIEF

This style guide was designed to showcase the brand I concepted and created from the ground up. This concept brand would allow farmers to sell organic seeds in an online exchange forum.

MY PART

I wrote the brand purpose, designed the logo, style guide, and all assets shown.


 

PROJECT 3: BICYCLE BRAND CONCEPT + BRANDING & PACKAGING
BRIEF

My team and I designed this lifestyle brand with the mission to revolutionize bike transportation by introducing a hybrid cycle that uses self-recharging lithium battery combined with human power.

MY PART

I helped concept the product, define the target market, and art direct the deliverables. I developed the die lines for the slide-out packaging and finalized them for print production. I also art directed and designed the mock ups of the retail space.

TARGET MARKET
  • Independent, and forward-thinking individuals
  • Young professionals living in urban environment
  • Innovators and environmentalists
BRAND CULTURE
  • High quality performance
  • Modern and fashion forward