Through an in-depth social media effort, detailed style guide and brand-focused creative, I was able to create a cohesive look and voice for the Champion brand that resonated with both new and existing audiences. In less than a year, social followers on Instagram increased by 28% and Facebook page likes increased by 19.5%.
I managed all of the design and content creation for the Champion brand social media on all platforms for over a year. I also designed a brand style guide to hand off to Champion’s internal design team.
- Athletic men and women
- Supplement users
- Crossfit and boutique fitness
- Gritty and powerful
- Fitness and tenacity