Champion Nutrition Social Campaign

 

BRIEF

Through an in-depth social media effort, detailed style guide and brand-focused creative, I was able to create a cohesive look and voice for the Champion brand that resonated with both new and existing audiences. In less than a year, social followers on Instagram increased by 28% and Facebook page likes increased by 19.5%.

MY PART

I managed all of the design and content creation for the Champion brand social media on all platforms for over a year. I also designed a brand style guide to hand off to Champion’s internal design team.

TARGET MARKET
  • Athletic men and women
  • Supplement users
  • Crossfit and boutique fitness
BRAND CULTURE
  • Gritty and powerful
  • Hard-bodied
  • Fitness and tenacity