Branding: Jevo

This slideshow requires JavaScript.

BRIEF

This is a branding project I worked on for Jevo – the machine that makes twenty alcoholic jello shots in ten minutes.

MY PART

As a freelancer, I art directed and designed the brand guidelines document with a team, in order to keep the new branding cohesive across all platforms. I redesigned the logo, but the illustration of the face had already been established and was required to remain part of the logo.

TARGET MARKET

Bars that cater to young fun-seekers and where cocktails/shots are purchased in high volume (college bars, clubs, strip clubs, music venues, themed entertainment, etc.)

BRAND CULTURE
  • Uninhibited fun
  • EDM club scene
  • Young
  • High-tech
  • Clean and modern