Bicycle Brand Concept: Viage
  • Concept Boards for Electric Bicycle Brand
  • Packaging for Accessories
project description
BRIEF
My team and I designed this lifestyle brand with the mission to create a new category of transportation that will revolutionize travel by introducing a hybrid cycle that uses self-recharging lithium battery combined with human power.

MY PART
I helped concept the product and target market, along with the deliverables and brand name. I developed the die lines for the slide-out packaging and finalized them for print production. I art directed and designed the mock ups of the store layouts and helped create the other product deliverables.

TARGET MARKET
- Independent, and forward-thinking individuals.
- Young professionals living in urban environment.
- Innovators and environmentalists.

BRAND CULTURE
- Innovation and high quality.
- Modern and fashion forward.
Fields
Branding, Packaging, Product Design
Date