Branding: Jevo
project description
BRIEF
This is a branding project I worked on for Jevo - the machine that makes twenty alcoholic jello shots in ten minutes.

MY PART
As a freelancer, I art directed and designed the brand guidelines document with a team, in order to keep the new branding cohesive across all platforms. I redesigned the logo, but the illustration of the face had already been established and was required to remain part of the logo.

TARGET MARKET
Bars that cater to young fun-seekers and where cocktails/shots are purchased in high volume (college bars, clubs, strip clubs, music venues, themed entertainment, etc.)

BRAND CULTURE
- Uninhibited fun.
- Electronic dance music/club scene.
- High-tech.
- Clean and modern.
Fields
Art Direction, Branding, Graphic Design
Date