Re-Brand Launch & Event Marketing: James Events
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  • 1. Re-Brand Launch
    (Teaser Email)
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  • (Launch Announcement Email & Offer Page on Site)
  • Launch Announcement Mailer
    Tri-fold mailer with spot UV gloss. New logo is revealed when the first fold opens.
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  • 2. Open House Event Marketing
    (Email Invitation & RSVP Page on Site)
  • Invitation Mailer
    Custom created die cut, score and glue - gives the effect of "tearing into" the invite.
  • Event Directions Download
project description
BRIEF #1
Re-Brand launch materials created for James Events. The focus of their re-brand was to take their "party planning business" into more upscale and specialty events.

BRIEF #2
Event marketing materials created for James Events’ annual open house, where they showcase their event planning capabilities. This event occurred one month after the re-brand launch, so the materials tied back to the “tearing open” visual theme.

MY PART
I art directed and designed all of these materials, with some direction from the client. I oversaw final printing and die cuts of the mailers, and worked with a web developer on the landing pages.

TARGET MARKET
- Companies in Southern California with over 20 employees.
- Large non-profits and other fundraisers.
- Event planners.

BRAND CULTURE
- Fun and fresh.
- Bright and cheerful.
- Professional and trustworthy.
Fields
Art Direction, Graphic Design
Date