Re-Branding: Optique
  • Logo Design Exploration
  • New Identity
    Updated name, logo, and buisiness cards
  • The Old Logo
project description
BRIEF
Re-branding project for 2nd Street Optical: a retail store changing ownership, name, and getting a visual overhaul. The new identity was meant to transform the store from a ‘mom & pop’ optical store into a fashionable boutique.

MY PART
I art directed and designed the new logo and business card with the new name Second Street Optique.

TARGET MARKET
- High-end eye wear consumers.
- Brand aficionados.
- Local Long Beach residents.
- Tourists/shoppers.

BRAND CULTURE
- Fun and fashion forward.
- Upscale retail.
- Southern California beach culture.
Fields
Branding, Print Design
Date